Fox 40 has many worldwide patents to protect themselves from imitations. However, Foxcroft says "Automation is your best form of protection, even better than a patent in some cases." He believes that for a new product to succeed, it must be cheaper than products of the competitors. Furthermore, the developer must use innovative merchandising and have the best customer service and sales people in place.
Fox 40 continues to develop new and innovative products as well as attending many of the major sporting goods, premier incentives and safety tradeshows worldwide.